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Keywords: Shock event
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Journal Articles
Journal of Communication Management (2015) 19 (1): 81–101.
Published: 02 February 2015
...Marco Ferretti; Giorgia Profumo; Ilaria Tutore Purpose – The purpose of this paper is to verify if, in case of a shock event, there are types of corporate announcement that may influence stock price behaviour better than others. The authors also try to determine if the communication strategy may...

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