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Keywords: Signaling theory
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Journal of Communication Management (2015) 19 (1): 81–101.
Published: 02 February 2015
...). Moreover, a shock event may not necessarily lead to a crisis, and could represents a turning point for better or worse (Fink, 1986), with transformational connotations (Faulkner, 2001). © Emerald Group Publishing Limited 2015 Attribution theory Signaling theory Corporate announcement Event...

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