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Keywords: Smith & Wesson
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Journal Articles
Dropping a loaded gun: using topical transformation to explain how Smith & Wesson failed to influence the influential
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Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (3): 269–279.
Published: 01 July 2002
...Brad Rawlins; Kevin Stoker Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. “Topical transformation”, a concept that applies structuration...
