... contributes differently to the ideals of symmetric communication and relationship building. The framework is then applied to analyze how companies use the micro-blogging service Twitter for CSR communication. Design/methodology/approach – Social network analysis is used to identify the 30 most central...

..., community structure is graphically represented using social network analysis, measuring cohesion using connectedness. A review of content assesses whether richness and type of media affect community building. Findings – By modelling a CEO blog as an affiliation network the structure is exposed...