... et al., 2008 ; Kelleher, 2008 ; Porter et al., 2009), main characteristics of users of social network sites, and social media tools (Diga and Kelleher, 2009). They discuss the influence of blogosphere on mainstream media and vice‐versa (Wallsten, 2007) or investigate the attributes...

...Alison Henderson; Lee Edwards; Alison Henderson; Rachel Bowley Purpose The purpose of this paper is to contribute to emerging theory about the role of authenticity in social media use through discussion of a not‐for‐profit organisation's experiences of using social networking to communicate...