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Keywords: Social responsibility
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Journal Articles
Journal Articles
Journal of Communication Management (2011) 15 (3): 223–235.
Published: 02 August 2011
... at large had to be informed, coerced, tricked, or seduced to accept that course of action “in the name of the public good” (Lasswell, 1927 , p. 5). Public relations Propaganda Publicity Public opinion Segmentation Edward Bernays Social responsibility United States of America In 1923...
Journal Articles
Journal of Communication Management (2004) 8 (4): 366–371.
Published: 01 October 2004
... consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value. NGOs Intangible assets Opinion factor Economics of opinion Social responsibility...
Journal Articles
Journal of Communication Management (1998) 2 (3): 230–235.
Published: 01 January 1998
...: forestry, wood technology, nature and environmental protection and the science of business management. ABSTRACT KEYWORDS: stakeholder, shareholder, German industry, enterprises, social responsibility The following paper presents current trends of stakeholder and shareholder value concepts in German...

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