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Keywords: Social topic awareness
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Journal Articles
Information specificity, social topic awareness and message authenticity in CSR communication
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 31–48.
Published: 31 March 2020
... and improve social topic awareness among consumers. The paper also explores the mediating role of message authenticity between the CSR message content and consumer attitudes towards the information and the company. Design/methodology/approach 302 participants evaluated the website of a fictitious company...
