Keywords: Spain
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Journal Articles
Journal of Communication Management (2024) 28 (1): 147–164.
Published: 02 January 2024
...] students from 10 universities in Spain from April to May 2022. A questionnaire with 19 questions was divided into blocks of knowledge, awareness, and action and bivariate analysis with a margin of error of ±5% and a confidence level of 95%. Findings The greater the degree of information received...
Journal Articles
Journal of Communication Management (2009) 13 (2): 157–175.
Published: 08 May 2009
... Spain As Brønn and Brønn (2003) have pointed out, the role of corporations is currently undergoing an important transformation as stakeholders develop and modify their perceptions of the place and responsibilities of such organisations in society. These perceptions stem both from stimuli...
Journal Articles
Journal of Communication Management (2008) 12 (4): 279–293.
Published: 14 November 2008
... emphasis on two lines of emergence for public relations. First, the profession in Spain naturally evolved and stemmed from advertising and, due to historical reasons, it was also related to communicative initiatives known as “propaganda”. Second, once the practitioners heard about the American term “public...
Journal Articles

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