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Keywords: Stakeholder behaviour
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Journal Articles
Advancing the country image construct from a public relations perspective: From model to measurement
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2015) 19 (1): 62–80.
Published: 02 February 2015
... state, comprising specific beliefs and general feelings in a functional, normative, aesthetic, and emotional dimension. Furthermore, the authors develop a path model to analyze the country image’s effect on stakeholder behavior. This model is operationalized and tested in a survey regarding the country...
