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1-2 of 2
Keywords: Stakeholder communication
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Journal Articles
Can the professionalisation of the UK public relations industry make it more trustworthy?
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2005) 9 (1): 56–64.
Published: 01 March 2005
... regulation, CEO education, industry models and the perception of PR as publicity. KEYWORDS: trust, professionalisation, ethics, best practice, regulation, public relations practitioner, chartered status, Institute of Public Relations, stakeholder communication Natasha Tobin 189 Russell Court, Woburn Place...
Journal Articles
Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (2): 138–146.
Published: 01 April 2001
...Nigel M. de Bussy; Richard T. Watson; Leyland F. Pitt; Michael T. Ewing Until recently stakeholder communication has tended to be mostly unidirectional and simple. However, the advent of the Internet has brought unprecedented change. Stakeholder communication is no longer unidirectional...
