... practice Regulation Public relations practitioner Chartered status Institute of Public Relations Stakeholder communication © Emerald Group Publishing Limited 2004 Can the professionalisation of the UK public relations industry make it more trustworthy? Received (in revised form): 25th May...

...Nigel M. de Bussy; Richard T. Watson; Leyland F. Pitt; Michael T. Ewing Until recently stakeholder communication has tended to be mostly unidirectional and simple. However, the advent of the Internet has brought unprecedented change. Stakeholder communication is no longer unidirectional...