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Keywords: Stakeholder engagement
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2026) 30 (5): 1–16.
Published: 16 February 2026
...Egbert Wolf; Martine van Selm; Ed Peelen Purpose This study examines the co-creation process in place branding, focusing on Ghent. It evaluates how the DART framework – dialogue, access, risk-benefits and transparency – facilitates stakeholder engagement in developing a city's brand identity...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (2): 200–218.
Published: 17 December 2024
... world. Stakeholder engagement Stakeholder analysis Polarization Narrative In academic literature, the importance of stakeholder engagement for organizational success is widely recognized (Ihlen, 2008 ; Holzer, 2008). Achieving effective stakeholder engagement, however, necessitates...
