...Peggy Simcic Brønn Purpose Organizations put their reputations at risk when they misunderstand what their stakeholders expect from them. People expect specific behavior from an organization regarding societal issues or questions, and when an organization ignores or denigrates issues...

... social performance (Sethi, 1975 ; Wood, 1991), strategic CSR (Lantos, 2001) and the triple bottom line of people, planet and profits (Elkington, 1998). These constructs, situated within the framework of stakeholder theory (Freeman, 1984), have spawned a rich body of scholarly work examining the impact...

.../methodology/approach The approach takes the form of a literature review and conceptual analysis, reflective PR paradigm and corporate social performance approach. Findings Enterprise strategy is the suggested mechanism and a relevant strategy process for incorporating societal and stakeholder...

...Peggy Simcic Brønn; Carl Brønn Organisations are undergoing dramatic changes as stakeholder groups exert an ever‐increasing influence on the place and responsibilities of organisations in society. Important drivers in this process include the environmental movement, the search for total quality...

...Shirley Leitch; Sally Davenport This paper applies Eisenberg’s theory of strategic ambiguity to stakeholder relationship management during a period of significant change within a public sector organisation. Public sector organisations generally have a wider range of stakeholders than private sector...

... is the Principal of Stakeholder Strategies and is completing a PhD in the Department of Management at Monash University in Melbourne, Australia. Her research interests include corporate social responsiveness, strategy and public relations e ectiveness. Charmine E. J. Ha¨ rtel is Associate Professor of Management...

... statements about the company’s values towards its external and internal stakeholders over time. An empirical test is applied to the coherency assumption. First, the coherency of a corporate brand over time is investigated as it develops in the media. Secondly, the coherency between two stakeholders...

...Nigel de Bussy; Michael Ewing Contemporary organisations rely on a wide range of publics or stakeholder groups in order to achieve their corporate objectives. The specific publics involved vary from organisation to organisation and situation to situation but typically include customers/clients, end...

...David Reed The thought process that this paper describes originated in the author's time as a corporate public relations consultant. All too often chief executives complain that their business strategy is misunderstood by the financial markets, legislators and other stakeholders. The reality...

...Thomas Clarke The current popularity of the idea of stakeholding is partly because it can mean all things to all men. Clearly, defining the different meanings of stakeholding helps to make it a practical tool of management. The first task is to examine who the significant stakeholders...