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Keywords: Strategic alliance
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1997) 1 (4): 319–334.
Published: 01 February 1997
... reported in the paper; (3) a discussion of how to best understand interorganisational cooperation, including an outline of the strategic alliances and partnerships involved in the study; (4) debate on how best to manage such alliances; (5) characterising the central role of communication...
