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Keywords: Strategic behavioral paradigm
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2022) 26 (3): 349–370.
Published: 20 July 2022
...) differentiates two paradigms in public relations and communication management in general: a symbolic interpretive paradigm and a strategic behavioral paradigm. Symmetrical communication and inclusive management behaviors are key elements of the strategic behavioral paradigm. In this paradigm...
