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Keywords: Strategic management
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Journal Articles
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (1): 50–67.
Published: 12 September 2020
... the strategic management literature about management tools as a means to support and facilitate organizational decision-making. The second part reports on a survey among 125 communication practitioners in corporate communication departments about the use of 32 tools for the analysis, planning, implementation...
Journal Articles
Engaging collaborative communities: dialogue and campus sexual assault
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2018) 22 (3): 296–308.
Published: 11 June 2018
... processes precisely because of its focus on proactive management. Dougall (2008) defined issues management as “an anticipatory, strategic management process that helps organizations detect and respond appropriately to emerging trends or changes in the socio-political environment” (para. 5). Due...
Journal Articles
Corporate rhetorical strategies in the legitimation of genetically modified foods
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2017) 21 (3): 218–235.
Published: 07 August 2017
..., rhetorical analysis holds significant promise in revealing how legitimacy is managed by organizations. Sustainability Rhetoric Corporate strategy Strategic management I think the controversy over genetically modified organisms (GMOs) represents one of the greatest science communications...
Journal Articles
Datafication: threat or opportunity for communication in the public sphere?
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (1): 21–36.
Published: 01 February 2016
... of the impact of their work on society, are now replaced by people who have the ability to write algorithms. Internet Ethics Strategic management Public Communication management Information media The Big Data phenomenon has in recent months gained increased awareness among privacy advocates...
Journal Articles
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2015) 19 (1): 102–116.
Published: 02 February 2015
... proactive and effective the role played by the communication consultant and managers of External Relations and Marketing Departments was as a determinant of resulting outcomes. Strategic management Communications Communication management Stakeholder analysis Italy Tetra Pak Systematic...
Journal Articles
How others see us: leaders’ perceptions of communication and communication managers
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2014) 18 (1): 58–79.
Published: 28 January 2014
.... How do senior managers view the importance of communication and reputation? Professor Peggy Simcic Brønn can be contacted at: peggy.bronn@bi.no © Emerald Group Publishing Limited 2014 Competences Strategic management Communication management Corporate communications...
Journal Articles
The role of public relations in foreign policy planning and execution
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2013) 17 (4): 308–323.
Published: 11 November 2013
...Baiba Pētersone Purpose – The purpose of this paper is to understand the role of public relations, conceptualized as a strategic management function, in foreign policy making, and implementation. This research study emphasizes the relational perspective and seeks to examine its applicability...
Journal Articles
The “greening” of the annual letters published by Exxon, Chevron and BP between 2003 and 2009
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2012) 16 (3): 296–311.
Published: 27 July 2012
... to the “global context”. Figure 1 illustrates the distribution of sentences related to each theme in each corpus. © Emerald Group Publishing Limited 2012 Corporate communications Corporate image Sustainable development Organizational performance Strategic management Public opinion...
Journal Articles
The influence of organizational conditions on public relations practitioners' dissent
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2010) 14 (4): 368–387.
Published: 16 November 2010
..., and corporate officers.” Such articulated dissent is likely to be facilitated when those in an organization who are empowered to change the organization's behavior can freely express their opinions. Public relations Ethics Communication Strategic management This study explores dissent practices...
Journal Articles
Managing from the middle: The role of mid‐level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2010) 14 (1): 32–46.
Published: 16 February 2010
... plays in grassroots activism. Bryan H. Reber can be contacted at: reber@grady.uga.edu © Emerald Group Publishing Limited 2010 Strategic management Relationship marketing Organizational effectiveness Communication management Public relations Broadly, framing refers...
Journal Articles
Autonomy in communication: Inclusion in strategic management and ethical decision‐making, a comparative case analysis
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2006) 10 (4): 330–352.
Published: 01 October 2006
... and studied to ascertain their impact on: the contribution of the communication function to strategic management of the organization, and, the enactment of an ethics counselor role by public relations. This research examines autonomy in communication at two global organizations through 43 interviews...
Journal Articles
Theory on strategic communication management is the key to unlocking the boardroom
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2006) 10 (1): 106–109.
Published: 01 January 2006
... Strategic management Research A central mission of scholars and educators is to conduct research that contributes knowledge to a scientific discipline on the one hand, and to apply that knowledge to the practice of the discipline on the other hand (Van de Ven, 1989). Based on an intimate...
Journal Articles
Embracing PR theory: an opportunity for practitioners?
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2006) 10 (1): 95–99.
Published: 01 January 2006
...Charles Moncur Purpose As the public relations industry seeks professional status and a more meaningful role in the strategic management of organisations, survey evidence suggests reluctance among practitioners to embrace theoretical frameworks and to study other management disciplines...
Journal Articles
From strategy to corporate communication strategy: A conceptualisation
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (2): 168–183.
Published: 01 April 2004
...Benita Steyn Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting...
Journal Articles
Re‐configuring and organising for strategic management: the BP Oil experience
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1997) 2 (1): 11–23.
Published: 01 March 1997
... communication Corporate communication Strategic management Journal of Communication Management Volume 2 Number 1 Re-configuring and organising for strategic management: the BP Oil experience Richard J. Varey and Pamela Mounter Received: 23rd May, 1997 BNFL Corporate Communications Unit, The University...
