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Keywords: Strategic predisposition
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Journal Articles
Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (3): 232–254.
Published: 01 August 2016
... investigating the dynamics of factors influencing organizations’ strategic predisposition in communication management. Organizations have their own strategic predispositions. This means they prefer particular approaches when choosing strategies to achieve their goals and missions. For example, IBM prefers...
