... of professional development. The “message to desired action” model updates and builds upon an earlier model, originally published in PR Reporter in 1992 and since cited in numerous public relations textbooks. Public relations trends Strategic public relations Behavioural Journal of Communication...

... to measure reputation and the effectiveness of public relations in building reputation. © MCB UP Limited 2000 Public relations measurement Reputation measurement Public relations trends Strategic public relations Journal of Communication Management Volume 4 Number 4 Opinion Piece Public...