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Keywords: Strategic start-up communication
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Journal Articles
Markus Wiesenberg, Alexander Godulla, Katharina Tengler, Inga-Marit Noelle, Julia Kloss, Natalie Klein, David Eeckhout
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 49–64.
Published: 24 March 2020
...Markus Wiesenberg; Alexander Godulla; Katharina Tengler; Inga-Marit Noelle; Julia Kloss; Natalie Klein; David Eeckhout Purpose The paper represents a starting point of a broader research project in strategic start-up communication. The main purpose of this study is to demonstrate the current state...
