... adopted in Portuguese organizations. While underscoring the pivotal role of CEOs in shaping effective, sustainable and ethically sound AI strategies for organizational success in the evolving digital landscape, it also increases awareness about challenges and risks. Alexandre Duarte can be contacted...

... around development projects in developing countries and how strategic communication theories can inform communication practices in those contexts. Strategy Public relations Community relations Strategic communication Communication strategy Non-profit sector Communication management...

...Karolin Köhler; Ansgar Zerfass Purpose The purpose of this paper is to address an important but seldom explored field of study: the communication of corporate strategies to external and internal stakeholders. The relevance of the topic can be tracked both in communication studies and in management...

... that communications serve the corporation in four strategic and operational dimensions and emphasizes the critical role of communications in reflecting and adjusting organizational strategies, i.e. through identifying opportunities to innovate or securing intangible assets. Practical implications The paper...

.... David L. Remund is the corresponding author and can be contacted at: dave.remund@drake.edu 14 08 2017 11 02 2018 13 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Nonprofit sector Leadership Strategy Corporate...

... 28 03 2017 26 07 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Strategy Public relations Strategic communication Visual communication While interest in the visual is thus expanding within the management...

...Damir Jugo Purpose The purpose of this paper is to examine the practices of strategic crisis communication of most successful Croatian companies and the perception of these practices from the perspective of media. A framework of reactive strategies is applied to determine how Croatian companies...

.... Leaders and managers are advised to formulate an overall strategy, develop cultural leaders, share the culture by communicating effectively with staff, measure performance and communicate culture in all dealings with customers. These five distinct, yet related, elements are essential if culture management...

...Benita Steyn Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting...

...Liz McLaughlin Practitioners need to see their future as being part of the leadership team within organisations, and therefore need to move beyond technical competencies and focus on developing leadership skills. Communication Leadership Power Trust Openess Strategy Australia has matured...

... the organisation’s leaders and managers in developing their communication competence. © MCB UP Limited 2002 Leadership Strategy Vision Management Communication competence Skills development Practice papers Leadership communication: A status report Received (in revised form): 8th February, 2002...

... is to regain its credibility, company directors and practitioners must accept some basic facts about “communication” – and about our informed and sophisticated “publics”. © MCB UP Limited 2002 Ethics Leadership Strategy Communication Truth Image Ethics and PR Received (in revised form): 6th...

... competency is strategic thinking. What this is and how it can be measured is then discussed. © MCB UP Limited 2001 Strategy Role enactment Strategic thinking Issues management Environmental scanning Planning Journal of Communication Management Volume 5 Number 4 Academic Papers...

... of its people), implemented via a four‐stage methodology. © MCB UP Limited 1999 Brand building Evaluation Corporate brand Product brand Campaigning theme Reputation management Strategy Journal of Communication Management Volume 3 Number 4 Practice papers Corporate brand building...

... is Chair of the ACI EUROPE Environment Committee and a member of ACI WORLD Standing Committee on the Environment. ABSTRACT KEYWORDS: public relations, strategy, business environment, boundary-spanning, Manchester Airport This paper explores the role which the public relations function can play in assisting...

...David Reed The thought process that this paper describes originated in the author's time as a corporate public relations consultant. All too often chief executives complain that their business strategy is misunderstood by the financial markets, legislators and other stakeholders. The reality...

...’ through ‘icons’ — emotionally arousing images, events or verbal metaphors — as a mechanism for public opinion formation, and from it deduces possible strategies for responding to emotional campaigning. Journalof Communication Management Volume 2 Number 1 Icons and the influence of public opinion Robert...