... analytics proficiency was noted. Research limitations/implications The study focuses on Kenyan practitioners, and the results may not be generalizable to the entire country or other regions in Sub-Saharan Africa (SSA). However, it provides valuable insights into the evolving digital landscape in Kenya...

.../value This study contributes diverse and inclusive insights on the practice of public affairs in a leading economic and political actor in sub-Saharan Africa. It also expands organization–public relationship theory to articulate engagement with governmental stakeholders. Though scholarship has...