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Keywords: Swachh Bharat Abhiyan
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (4): 385–400.
Published: 05 May 2021
... campaign. This study is an inquiry into India's Swachh Bharat Abhiyan (2014–2019) which is one of the major strategic sustainable development campaigns of the 21st century. The twin research questions raised are (1) What were the major action-plans and the key outreach strategies adopted in SBA? and (2...
Includes: Supplementary data
