... Government Press relations Public relations Communication Politics Sweden In this paper we discuss the theory of image repair and begin to evolve what we choose to term an interactional approach to image repair. With this approach, the aim is to progress image repair theory and, also, to provide...

... is formulated to address views about both actors and their activities. Larsåke Larsson can be contacted at: larsake.larsson@hum.oru.se © Emerald Group Publishing Limited 2007 Public relations Public opinion Trust Sweden Public trust in a society's institutions and representatives...