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Keywords: Tactics
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1997) 1 (4): 356–361.
Published: 01 February 1997
... and Lordships In The Latin Kingdom of Jerusalem 1099-1291' (Oxford University Press, 1990). Journal of Communication Management, Vol. 1 No. 4, 1997, pp. 356-361, © Henry Stewart Publications, 1363-254X ABSTRACT KEYWORDS: strategy development, planning cycle, tactics The PR industry acknowledges that strategy...
