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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (4): 305–307.
Published: 01 October 2002
... that PR can play in organisations and to raise the standing of PR. With growing recessionary pressure and the threat of competition from other service providers such as management consultants, the PR profession should seize on PRE as a means of putting PR on to a higher plane. © MCB UP Limited 2002...
