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Journal Articles
The question of coherency in corporate branding – over time and across stakeholders
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (1): 24–40.
Published: 01 January 2002
... statements about the company’s values towards its external and internal stakeholders over time. An empirical test is applied to the coherency assumption. First, the coherency of a corporate brand over time is investigated as it develops in the media. Secondly, the coherency between two stakeholders...
