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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (4): 305–307.
Published: 01 October 2002
...Michael Fairchild Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools exist to enable PRE to be used as a means of demonstrating PR effectiveness. Yet research continues to demonstrate that PR is either not validated...
