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Journal Articles
Super‐themes for PR evaluation
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (4): 368–386.
Published: 01 October 2002
...) in the processes of content and analysis, particularly as it can be applied to themes and topic analysis. The paper makes public for the first time the concept of corporate superthemes. © MCB UP Limited 2002 Public relations PR evaluation PR research Themes Topics XML XTM NewsML SGML Context...
