... relationship. Trustworthiness is defined as the level of belief consumers place in the influencer’s claims (Masuda et al., 2022) and is often evaluated based on the influencer’s integrity and honesty (Erdogan, 1999). This higher level of trust can significantly impact consumer decision-making...

... internal communication during the Covid-19 pandemic has on trustworthiness, commitment and satisfaction as subdimensions of EOR. This research will benefit internal communication managers by offering a better understanding of the communication aspects that are most valued by employees during times...