... communication industries Practitioners Hispanics Bourdieu Habitus Social capital Cultural capital Elites Acculturation USA In the past two decades, an increased number of studies have focused on equality and diversity. Specifically, prior studies have concentrated on women in mass communication...

... for the measurement of halo that considers trait evaluations in light of overall impression and therefore is in line with the original definition of halo. Finally, it applies halo to international public relations by studying its effect in the evaluation of South Korean subsidiaries of Sony, Japan and Coca‐Cola, USA...

..., Graduate School of Management, in 1995. Its results appeared in International Public Relations Review, IPRA, Volume 16, 1995. Asia Conception Corporate communication Europe Structure USA © MCB UP Limited 1999 Journal of Communication Management Volume 3 Number 4 Corporate communications...