... Publishing Limited 2013 Communication management Public relations Hospitals United States of America There is an increasing demand for public relations services in the health industry. The PRSA directory of firms lists 26 industry specializations within public relations, including health...

... Emerald Group Publishing Limited 2013 Monopolies Customer relations United States of America Communication management Organization‐public relational outcomes Relational gap analysis Problem solving Company attitudes Supportive intention Within the relational perspective of public...

... United States of America There are more than 1.5 million nonprofit organizations in the USA alone and approximately 50,000 new ones are created each year (Ivie, 2009 ; National Center for Charitable Statistics, 2010). Nonprofit management scholars have recognized the value of providing...

... and establish meaningful relationships with donors. Commitment to fundraising and its success is limited to practitioners, which often leads to unrealistic expectations and dissatisfaction with results. Public relations Fund raising Gender differences Nonprofit Organizations Gender United States...

... in the education of communication and public relations students as well as in the preparation of professionals who wish to better understand the dynamics of government communication to succeed in this career field. Communication management Government Communication United States of America Public sector...

...) on their internet sites. Re‐evaluating the web sites used by the agricultural associations to promote their issues would allow the organisations to determine how media‐friendly these sites are. United States of America Germany Agriculture industry Public relations Communication management Web sites...

... Public relations history Comparison Historiography PR theory Constructivism Pluralism United Kingdom Germany United States of America The question is the story itself, and whetheror not it means something is not for thestory to tell (Paul Auster, 1990 , p. 3). As with metatheoretical...

.... The exploration of his evolving ideology provides a deeper view of how Bernays contributed to enduring concepts of a socially constructive practice of public relations. Public relations Propaganda Publicity Public opinion Segmentation Edward Bernays Social responsibility United States of America...

... agencies Cold War United States of America Italy A country just out of two decades of harsh censorship and heavy propaganda under a Fascist dictatorship; a country soon to become a major battlefield in the Cold War with an economy shattered by the World War, with a media system trying to recover...

... – providing an opportunity for public relations practitioners to assist in filling them. © Emerald Group Publishing Limited 2010 Public relations Communication Information media Food poisoning United States of America South Korea On September, 14, 2006 (FDA News, 2006a), the Food...

... 2009 Emergency measures Disasters Communication management Mass media Generation and dissemination of information United States of America Given that emergency managers typically operate with limited resources it is not surprising that the media play a significant role in disaster...

... Senior management United States of America Information transfer Communication © Emerald Group Publishing Limited 2009 Lorelei A. Ortiz can be contacted at: loreleio@admin.stedwards.edu To analyze the communication strategies that America West uses to prepare its managers...

... corporate clients (O'Neill, 1991). J. Suzanne Horsley can be contacted at: s.horsley@utah.edu © Emerald Group Publishing Limited 2009 Public relations Women United States of America Although the beginnings of American public relations can be traced to specific dates...

... The paper attempts to cover the gap in an interactive relationship between two disciplines: communication studies and public relations. It contributes to the knowledge of historical development of public relations as an academic discipline. Public relations Public opinion History United States...

... of the product as found in society. In the case of a public health campaign, branding also aims to give it a long‐term value, enabling its target audience to associate with the campaign and its messages, and to adopt its use and sustain it. United States of America Brands Public health Health services...

... States of America Many scholars have observed that US definitions of public relations drive scholarship that favors corporate, managerial approaches (e.g. Curtin and Gaither, 2005 ; Dozier and Lauzen, 2000), a trend that has shaped US public relations history scholarship as well. Conventional...

... journalists saw the hiring of press or publicity agents by corporations as a step in the right direction; others saw these agents as a way to deceive the public rather than a way to be truly more open. In truth, they were both. Public relations United States of America Modern history Most...

... as in conventional advertising messages. Mark Toncar can be contacted at: mftoncar@ysu.edu © Emerald Group Publishing Limited 2007 Celebrities Public relations Radio United States of America In August, 2005, Hurricane Katrina, perhaps the most powerful hurricane ever to hit the USA, slammed...

... Globalization Outsourcing United States of America India The debate about outsourcing in the USA has steadily become a more visible issue since the late 1990s and especially since the USA “dot‐com bust” in 2000. However, it acquired a particular fervor during the 2004 presidential election season (Risen...