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Keywords: VUCA
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Journal Articles
Navigating through digitalization challenges in strategic communication: introducing the VUCA radar
Open Access
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (2): 240–257.
Published: 14 August 2024
...Peter Winkler; Jannik Kretschmer; Philip Wamprechtsamer Purpose In recent years, the acronym VUCA has gained traction in strategic communication (SC) as an umbrella term that summarizes the recurrent challenges (volatility, uncertainty, complexity and ambiguity) of digital communication...
