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Keywords: Value involvement
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2023) 27 (4): 451–470.
Published: 27 March 2023
...Xueying Zhang; Ziyuan Zhou Purpose Employing cognitive dissonance theory, this study examines how consumers’ preexisting attitudes toward an issue, value involvement with the issue and consumer-company identification (CCI) influence their reactions to corporate social advocacy (CSA) through...
