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Keywords: Value proposition
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (1): 41–47.
Published: 01 January 2001
... optional approaches, the use of the value proposition to focus messages and align terminology, and the use of risk assessment tools such as probability impact graphics. © MCB UP Limited 2000 Innovation Scenario planning Value proposition Risk Journal of Communication Management Volume 5...
