...Simon Webley As a result of corporate malpractice and clear guidance given by a number of committees set up by major private sector institutions, risk, reputation and trust are high on the boardroom agenda. The principal way of addressing the issues is through statements of corporate values...

...James Harkness Branding is becoming increasingly recognised as crucial to business success. A brand is a promise of the goods and service a customer will receive from an organisation. If the organisation is to succeed, everyone working for the company must live and breathe the brand values...

...Peter Smith The belief that the pursuit of business self‐interest through wealth creation can lead to community well‐being need not be a contradiction in terms. However, it requires greater visibility in the form of effective management systems to communicate and reinforce corporate values both...

... beer market share is at its highest level. Beginning with research to establish stakeholder perceptions, this paper traces how corporate values were codified and corporate objectives were written leading to a programme of communication activities designed to secure support for the change process. ©...

... in the summer of 1996 by SRU, on behalf of Shell International, and also to SRU's experience of consumer attitudes to the matter of corporate ethos and values as expressed in their brands. © MCB UP Limited 1998 Stakeholder Brand Values Shell Corporate citizenship Journal of Communication...