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Keywords: Values Report
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (3): 264–267.
Published: 01 January 1998
...James Harkness The Body Shop International plc published its first stakeholder report (known as its ‘Values Report’) in January 1996. This paper focuses on the communication of this report to employees and franchisees in the 46 countries in which The Body Shop trades. The communication strategy...
