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Keywords: Vectoring
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Journal Articles
The application of social semiotic theory to visual elements within corporate positioning material and the development of a viable methodology
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Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (4): 384–394.
Published: 01 October 2004
... meaning transfer. Social semiotics Discourse Vectoring Coding The application of social semiotic theory to visual elements within corporate positioning material and the development of a viable methodology Received (in revised form): 4th February, 2004 Reginald Watts was, for 15 years, Chairman...
