...Alexis Bajalia Fitzsimmons; Yufan Sunny Qin; Eve R. Heffron Purpose Purpose statements persuade stakeholders of companies' reasons for being. The goal of this study was to analyze how purpose-driven companies craft their purpose, mission and vision statements and whether and how purpose statements...

... the organisation’s leaders and managers in developing their communication competence. © MCB UP Limited 2002 Leadership Strategy Vision Management Communication competence Skills development Practice papers Leadership communication: A status report Received (in revised form): 8th February, 2002...

... the challenges that this poses for managers is to ensure that there are principles of business policy to fall back on as a guide to practice and that these are ignored at an organisation's peril. © MCB UP Limited 1998 Ethics Values Relationships Vision Inclusive approach Licence to operate...

... MCB UP Limited 1998 Strategy Values Vision Change Objectives Stakeholders Journal of Communication Management Volume 2 Number 3 Aligning internal and external communications to gain competitive advantage David Reed Received: 8th November, 1997 Whitbread PLC, Chiswell Street, London...