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Keywords: Visual communication
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management 1–18.
Published: 04 March 2026
...@warwick.ac.uk 20 12 2024 14 07 2025 08 12 2025 07 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainability Advertising Marketing communications Visual communication Universities play leading roles...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2018) 22 (4): 362–381.
Published: 10 October 2018
...Chiara Valentini; Stefania Romenti; Grazia Murtarelli; Marta Pizzetti Purpose The purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as liking, sharing, commenting...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2018) 22 (1): 46–66.
Published: 05 February 2018
...Karina Goransson; Anna-Sara Fagerholm Purpose The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new...
