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Keywords: Visual narratives
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Journal Articles
Shaping the notion of #wellbeing in the therapy culture context: an analysis through Instagram narratives
Open Access
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (3): 422–438.
Published: 14 October 2024
... in the analysed visual narratives. Design/methodology/approach This study employs a range of big data analysis techniques to investigate various dimensions of wellbeing on Instagram. Initially, a sample of 9,844 posts was processed using data mining and text analysis methods to identify and categorise...
