...Martina Topić Purpose This paper presents a sociological analysis of the advertising industry's leadership styles and role models in England using masculinities in behaviour (“blokishness”) as a concept. The paper particularly focusses on the experiences of the so-called tomboy women who were...

...J. Suzanne Horsley Purpose This paper seeks to map the employment of female professionals to create a collective biography of women in US public relations from 1940‐1970. It aims to suggest that women were active leaders in many areas of public relations, despite the exclusion of women from most...

...Liz Yeomans Purpose The purpose of this paper is to explore the notion that, in order to instil and maintain confidence in relationships with clients, journalists and others, PR practitioners in the UK, and women in particular, are required to develop specific skills in managing emotion. It argues...

...Judy Motion This paper examines the processes used to create and communicate the public identities of New Zealand women politicians. Interviews conducted with women politicians and their public relations practitioners are drawn upon in order to develop a public relations framework for working...

... to effective public relations. Governmental agencies in the USA, Canada and the UK tend to be less participatory than two of the other three types of organisation studied: corporation and non‐profit. Women in the agency analysed in greater depth, a state lottery, formed the majority of the public affairs staff...