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Keywords: XTM
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Journal Articles
Super‐themes for PR evaluation
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (4): 368–386.
Published: 01 October 2002
... for analysis of both objective and subjective texts. Applications include internal, external, research and media content. The paper looks to the next generation of analysis using International Standards Organisation (SGML) and web‐based technologies such as NewsML and XTM (both XML derivatives...
