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Purpose
The aim of this paper is to provide an overview of the merits of occupancy planning as a means for improving strategic decisions regarding real estate portfolios and strengthening the credibility of corporate real estate (CRE) professionals.
Design/methodology/approach
The authors' extensive experience is combined with survey results and case examples of how two global companies are benefiting from occupancy planning.
Findings
Occupancy planning programs lead to better data and forecasting, which in turn create a more accurate portfolio‐wide view and improved space utilization.
Originality/value
This article demonstrates the link between effective occupancy planning and sound CRE decisions.
© Emerald Group Publishing Limited
2008
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