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The advent of retail deregulation (liberalisation) in the United States electricity markets provides the major energy users, for the first time, significant choice in energy procurement. With choice comes responsibility for sorting the wide range of potential services, associated risks and variables in price. As deregulation has progressed, the emerging market has not yet reached maturity for retail customers, resulting in significant price volatility and imbalances in supply in some regions. This paper, presented in the Journal in two parts, of which this is the second, explains the fundamentals of energy choice for commercial and industrial energy users and the criteria to be considered in making long‐term energy commitments.

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