SBC Communications’ process for strategic and portfolio planning Available to Purchase

This paper presents the process and outcomes of developing a national capability for strategic and portfolio planning within SBC Communications, Inc., a Fortune 100 company, and reviews the progress made and lessons learned since this initiative was implemented in October 2001. At this time SBC Corporate Real Estate standardised the planning approach used by its regionalised staff in order to achieve consistent business practices. This multidisciplinary effort involved process design, development of tools and templates, training and deployment, facilitation and mentoring, production of prototype plans, and ongoing coaching during implementation in 2002. The new approach, featuring scenario planning and economic modelling, has elevated planning services to an advisory level by emphasising shareholder value while satisfying business unit needs. Within the first year of implementation, the process has been fully endorsed by corporate leadership and adopted by business unit management. Refinements to the planning approach and enhancements to the methodology are being incorporated on an ongoing basis as part of a continuous improvement programme.