A blueprint for the successful implementation of a corporate headquarters project: The case study of Swiss Re Germany AG

Based on a case study of the new Swiss Re headquarters in Munich, Germany, this paper outlines key design and planning principles integral to achieving an outstanding project result, both from the functional and the architectural point of view. A special focus is given to various simulation techniques which in very early planning stages helped to evaluate important planning options and which were instrumental to the project’s success. The new headquarters of Swiss Re Germany were inaugurated in winter 2002. The consultancy firm of the author was extensively involved in the project.