Positioned for success: Designing the optimal corporate real estate organisation Part 1 Available to Purchase

It is tempting to begin the process of reorganisation by taking a blank sheet of paper and rearranging squares and lines. That should, however, be the last step of the process. Redesigning an organisation involves not only thinking about the same things in a different way, but also thinking about issues that have never been considered before. Reorganisation should be viewed as a deep operational innovation that results in far more than an incremental performance improvement. Much of conventional organisational thinking in corporate real estate is inwardly focused. This paper, the first of a three‐part series, suggests beginning with a higher, broader and more comprehensive view of the forces of change and a company’s external environment. It concludes with a review of organisational structures and suggestions for ways to approach an organisational redesign of a CRE department.