To provide a method for the corporate real estate director to gather information about the quality of life (QOL) desires of key employees at a new corporate location.
The paper presents a discussion of a personal survey technique that can be used to gather information about the QOL concerns and needs of key employees regarding new locations the firm might be considering as possible expansion or relocation sites.
The publicly disseminated QOL rankings in popular magazines about metropolitan areas provides only marginally important information for the corporate officer in charge of making a relocation decision, because the information is not directly linked to the employees who will be affected by the move.
The discussion of the contents of a personal survey will provide the means to discover the significant benefits perceived by the key employees about the new location and a means to discover any major concerns, issues and problems about moving to a new corporate location.
The paper brings the QOL concept from its position as a newsworthy curiosity about metropolitan areas into the corporate decision process as a way to involve the opinions and desires about QOL of key employees in a corporate relocation decision.
