... Livingstone can be contacted at: n.livingstone@ucl.ac.uk 26 03 2016 16 06 2016 21 06 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Decision making Sustainable buildings CRE strategy Circle of blame Occupier perceptions...

... estate strategy”, one is able to determine whether the CRE strategy has been optimally attuned. This is done in the component assess the effect of CREM actions. Therefore, the authors argue that a CRE alignment model cannot only be an evaluation method but also that it needs to be a design method...

.... This is an interesting facet of corporate real estate management and one which is essential to a more rapid and less stressful delivery of a programme to provide the optimum portfolio of space and, as a result, competitive advantage to the business. Keywords: business strategy, CRE strategy, internal marketing MANAGING...