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Keywords: Concept management
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Journal Articles
Journal:
Journal of Corporate Real Estate
Journal of Corporate Real Estate (2016) 18 (1): 17–29.
Published: 04 April 2016
... interrelated concept aspects (Gibson, 2003). Truly effective concept management is therefore a never-ending process (Nadler et al., 1997 ; Gustafsson, 2002). The empirical material draws on semi-structured group and individual interviews, observational studies and document analysis from...
