... become more obvious and manageable. Although this paper focuses on the primary process of the GBA in the Netherlands, many subjects may be applicable in other CRE organisations. Customer Portfolio Strategy Methodology Vision Knowledge © MCB UP Limited 2002 Journal of Corporate Real...

... that such approaches are necessary, but not sufficient. Senior managers need more robust adaptive strategies that exploit knowledge management tools to model, under conditions of uncertainty, the real estate and human resource implications of different workplace decisions. These facets of workplace strategies...